Van life is booming and particularly vehicles with external dimensions close to those of a passenger car are becoming more and more popular. In recent years, Mercedes‑Benz has successfully established its vans as basic vehicles for conversions in all segments – from the big motorhomes to the smaller-sized camper vans – and is planning with further growth. In addition, there is the ‘in-house’ compact Marco Polo model family. The latest building block in the growth strategy of the brand with the star in the travel and leisure vehicle market: the recently introduced successor to the Mercedes‑Benz among small vans, the new Citan. The new Citan is a comprehensively new development. The vehicle possesses the brand-typical DNA, for instance regarding its unmistakable design, connectivity and safety. Particularly compact external dimensions teamed with a well thought-out amount of space in the interior also open up a diverse range of possibilities in the increasingly popular segment of micro camper van conversions. Mercedes-Benz is demonstrating how such conversions can currently look like at the Caravan Salon Düsseldorf in Hall 16 from 28 August until 5 September together with VanEssa mobilcamping.
“The travel and leisure vehicle market is increasingly important for us as part of our strategic orientation. This also applies to the brand new generation of our Citan, which is an ideal basic vehicle for micro camper van conversions. That is why we chose the Caravan Salon for its first trade fair appearance. Together with VanEssa mobilcamping we demonstrate just what camper qualities it has,” says Klaus Rehkugler, Head of Sales and Marketing Mercedes-Benz Vans. “We are delighted that we are in Düsseldorf again this year and look forward to direct feedback from customers.”
In the small vans segment, Mercedes-Benz presented the successor to the Citan on 25 August. This completely newly developed vehicle stars different product highlights.
A micro camper van with VanEssa modules
From an everyday vehicle to a micro camper van in no time at all, that is the predominant concept in the van life scene for the vehicle category of small vans and works with so-called furniture modules that can be flexibly installed and removed. At the Caravan Salon 2021 Mercedes-Benz, together with VanEssa mobilcamping, one of the leading providers in the business, show two examples of such solutions based on the new Citan Tourer: a mobile camping kitchenette and a sleeping system.
 The new Citan is not yet available on the market. The exhibit of the new Citan Tourer that is displayed at the Caravan Salon Düsseldorf is a prototype.
 Scheduled to be available in 2022.
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