Acquisition by Michael Paul Holidays creates UK’s largest independent database of caravan and holiday park operators
Online channel Michael Paul Holidays (MPH) has acquired Caravan Sitefinder (CSF) from Tribalogic. The deal, which closed last week for an undisclosed sum, has served to create the UK’s largest independent database of caravan and holiday park operators, as well as creating what is soon to be the single biggest booking channel in the UK for these type of holidays.
Caravan Sitefinder has provided an online directory and review platform of UK campsites and caravan parks since the 1990’s and has established itself as the premier listing site for the industry.
The caravan specialist website secures more than 750,000 unique website users per annum and lists more than 6,000 parks across the country, but until now has had limited adoption for online bookings via the site.
The Michael Paul Holidays and Caravan Sitefinder brands align perfectly, sharing similar audiences as well as clients. This acquisition enables both brands to accelerate their growth: supporting Caravan Sitefinder with the opportunity to provide a better online booking experience, whilst expanding the B2B and B2C client databases for Michael Paul Holidays.
Michael Paul, CEO of Michael Paul Holidays said, “This acquisition is a game changer for the industry. End users can now benefit from our years of experience of online bookings alongside the online reviews and large database from the CSF brand.”
The founding team at Tribalogic Limited, who have relinquished control of the Caravan Sitefinder website, will use the acquisition as an opportunity to concentrate on developing their holiday park rental PMS – Bookster.