Whats New

  • ŠKODA pulls in a pair of trophies at the annual What Car? Tow Car Awards 2022
  • Hyundai TUCSON Plug-In Named Plug-In Hybrid Tow Car of the Year
  • Caravanners being forgotten in the rush to go electric, says What Car?
  • Volkswagen Commercial Vehicles’ new Multivan named Most Practical Tow Car at What Car? 2022 Tow Car Awards
  • Immersive Yoga launching in the RDS next Tuesday on International Yoga Day
  • Home
  • News
  • Notice Board
  • Multimedia
    • Audio
    • Book Reviews
    • T.V.
    • Video
  • Tow Car Reports
  • CARAVAN PARK REVIEWS
  • Contact
  • follow
    • Facebook
    • Twitter
    • Pinterest
    • RSS Feed
    • Linked
    • Youtube

36TH AMERICA’S CUP IS THE MOST VIEWED EVER

Jul 02, 2021 News, Sailing, Waterways 0


36TH AMERICA’S CUP IS THE MOST VIEWED EVER
  • Facebook
  • Twitter
  • LinkedIn

The 36th America’s Cup presented by PRADA achieved its clear broadcast and viewership objectives to be the most watched America’s Cup ever with the dedicated viewership audience 3.2 x the size of that from the 35th America’s Cup in Bermuda in 2017.

An in-depth broadcast and media analysis undertaken by Nielsen revealed the AC36 events (ACWS Auckland, PRADA CUP & America’s Cup Match) between November 2020- March 2021 reached a total global TV and live streaming audience of 941 million people globally.

The record audiences delivered significant value for the sponsors and hosts of the 36th America’s Cup. The measurement and evaluation analysis shows a Total Gross Media Value of over NZD$1.4 billion for the event, teams, hosts and sponsors.

“We were always very clear in our broadcast and viewership objectives after we won the America’s Cup in Bermuda,” said Emirates Team New Zealand CEO Grant Dalton. “It is great we have achieved, in fact exceeded, our expectations in growing the sport and the event globally, despite the many challenges we faced. Technically we raised the bar with the TV coverage due to our production partnerships with Circle-O, ARL, Igtimi, Shotover, Amis Productions and the whole production crew and commentary team in Auckland.”

At 68.2m, the dedicated TV audience for the 36th America’s was more than 3 x that of the 35th America’s Cup in Bermuda (20.5m). The dedicated audience includes all those who watched the event LIVE, delayed or highlights on TV, americascup.com, YouTube and Facebook.

The aim of the 36th America’s Cup’s global TV coverage was to inspire new fans and grow the sport of sailing and the America’s Cup. This was delivered by prioritising free to air broadcast partnerships, supplemented by additional major pay tv networks, and by retaining live streaming rights on americascup.com and America’s Cup social media channels.

The culmination of this approach in distribution saw the live and highlights 36th America’s Cup TV broadcast from Auckland, New Zealand screened across 55 major network broadcasters covering 198 territories. The live streaming online via digital channels was live and free in 236 territories across the world.

The coverage consisted of:

● 21 live production days
● 25 live press conferences
● 21 daily 26min highlights
● 7 weekend/event 52min highlights
● 30 video news releases
● Racing clips + melt reels
● 140 features each lasting 3min
● 3 magazine/preview shows
● 1 post event documentary: The Last Call

The TV graphics by Animation Research Ltd in Dunedin continued to lead the innovation through the implementation of on water augmented reality graphics which helped to tell the story of the dramatic racing in the AC75’s, as well as providing additional highly effective exposure to the event sponsors.

Social media was a further area of strong growth across all the America’s Cup channels. Followers more than doubled from 491k to 1.09m between the 35th and 36th America’s Cups. Social media channels delivered over three times more impressions than the previous 35th edition, increasing from 159m to 499m impressions during the racing period and totalled 715m impressions over the entire 36th America’s Cup campaign.

Viewing of racing online and through social media was integral to the overall viewership strategy. By reserving the digital rights for the event to enable live streaming of the racing for free to as many people globally as possible and by streaming on YouTube, Facebook and americascup.com, the America’s Cup grew the dedicated audience by 10.2m viewers, which is equivalent to 19% of the TV audience.

Screen-Shot-2021-06-25-at-112037-AM.png

Click above to watch the video

Tweet

Related Posts :

ŠKODA pulls in a pair of trophies at the ann...
Hyundai TUCSON Plug-In Named Plug-In Hybrid T...
Caravanners being forgotten in the rush to go...
Volkswagen Commercial Vehicles’ new Multiva...

  • tweet
LEVC debuts first impressions of its e-Camper, a new electric campervan RSA & An Garda Síochána ask staycationers to ensure all their holiday memories are happy ones

More in this category
  • ŠKODA pulls in a pair of trophies at the annual What Car? Tow Car Awards 2022
    ŠKODA pulls in a pair of trophies at...

    0

  • Hyundai TUCSON Plug-In Named Plug-In Hybrid Tow Car of the Year
    Hyundai TUCSON Plug-In Named Plug-In...

    0

  • Caravanners being forgotten in the rush to go electric, says What Car?
    Caravanners being forgotten in the rush...

    0

  • Volkswagen Commercial Vehicles’ new Multivan named Most Practical Tow Car at What Car? 2022 Tow Car Awards
    Volkswagen Commercial Vehicles’ new...

    0


Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Caravan Cruise

Magazine

Newsletter

News

  • ŠKODA pulls in a pair of trophies at the annual What Car? Tow Car Awards 2022
  • Hyundai TUCSON Plug-In Named Plug-In Hybrid Tow Car of the Year
  • Caravanners being forgotten in the rush to go electric, says What Car?
  • Volkswagen Commercial Vehicles’ new Multivan named Most Practical Tow Car at What Car? 2022 Tow Car Awards
  • Immersive Yoga launching in the RDS next Tuesday on International Yoga Day
  • Depaul’s Raft Race Against Homelessness is back and raising awareness for youth homelessness in Ireland
  • Five Top Tips When Driving to a Festival this Summer
  • Europe’s most unusual driving laws: Your guide to driving abroad this summer
  • World first! igus unveils the world’s first urban bike made from recycled plastic
  • Currane Anglers are needed for Citizen Science survey to examine fish stocks
  • Brittany Ferries bookings, in and out of both Cork & Rosslare, are up by 44% – France most popular
  • 2022 Blue Flag & Green Coast Awards Recognise Ireland’s Best Beaches & Marinas
  • Hymer opens its own chassis production facility in Bad Waldsee
  • Primary School Artists ‘reel in’ Top Prizes in National Competition
  • 100th Eriba Touring 820 rolls off the production line
  • Scientists reveal how seascapes of the ancient world shaped genetic structure of European populations
  • FCA Bank enters into a partnership with Carthago, a leading manufacturer of premium class motorhomes in Europe
  • From Limerick to London – famous Irish trading ship Ilen’s cultural voyage
  • National Spring Clean 2022 is over and it has been the largest campaign to date! 
  • Two convicted for Possession of Illegally Caught Salmon from the River Fergus
Copyright 2013 Caravancruise / All rights reserved