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Bewley’s BOOSTS Fresh Coffee Market with tasty new High Caffeine Coffee
Bewleys, Ireland’s leading fresh coffee company has launched BOOST! – a powerful new high caffeine coffee blend, full of taste and with 25% more caffeine to help consumers fuel their busy lifestyles.
Bewley’s Boost is bursting with flavour and packs a pick-me-up punch with natural caffeine from freshly roasted coffee beans. It is the first roast and ground high caffeine coffee to be made widely available in Ireland.
The coffee has been specially roasted “extra dark” which guarantees a powerful boost of caffeine and an intense fresh coffee flavour with a perfect balance of taste and character. Bewley’s coffee is consistently recognised for its exceptional quality. Master Roaster Paul O’Toole has created a specific roasting process for this high caffeine product which ensures maximum taste, smoothness and flavour.
Mark Saunders, General Manager, Retail and At-Home Division, Bewley’s, said:
“Irish people’s lives are busier than ever before as we juggle to manage work, home and recreational commitments. Time poor and sometimes tired consumers are increasingly looking for an energising but healthy “pick me up” to help recharge their batteries and meet the demands of life in the fast lane. This turbo charged coffee is a 100% natural product and it’s just the thing to help fuel a busy day, whether it’s breakfast meetings at dawn, a long journey or studying late into the night”.
Bewley’s Boost is currently available in convenience stores nationwide in re-sealable 227g Ziploc packs with a recommended retail price of €3.89.
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