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Creating the European market leader in boat buying and selling
Boats.com, the leading online marketplace for boat buying and selling,
owned by Dominion Marine Media, has acquired the innovative European portal
Allboats.com from BoHil Media, a division of The Telegraaf newspaper group
based in Amsterdam. The Allboats website and its content will merge with the
existing Boats.com business and brand to become the largest of its kind,
with over 700,000 boats for sale in 171 countries – representing a total
value of over EUR135 billion.
The acquisition forms an integral part of the company’s plans to grow
consumer traffic and dramatically increase content on Boats.com, whilst
creating an online community for boat owners. The new site will become the
European market leader for classified marine advertising.
In May, the company announced the appointment of Julian Gowing as
European General Manager of Boats.com and this acquisition marks the first
step in Dominion Marine Media’s planned expansion strategy for Europe.
Julian Gowing comments: “The vision is for the new Boats.com site to
become the definitive information resource for boat owners and the boating
industry. We are going to provide a compelling resource and community for
anyone buying, selling, maintaining or just enjoying boating. We will
continue to develop and launch new products and offerings which will enable
our visitors to enjoy a new level of targeted and interactive products and
services.”
“We are delighted to have completed the successful sale of the
AllBoats.com business to Dominion Marine Media.” said Caspar Peters,
Managing Director of BoHil bv. “The AllBoats.com concept of content
indexation and aggregation represents an important trend in online listings,
and we are proud to have created such a powerful platform and grown the
content and traffic so effectively in less than two years. Dominion Marine
Media are ideally placed to take it forward to the next level and we wish
them well.”
website at http://www.boats.com
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