The launch of major developments from the Swift Group have played a key part in the recent success, with a new SMART construction system for caravans, innovative designs and launches into new sectors all performing strongly.
The new season started incredibly well with the Swift Group receiving their largest ever single Holiday Home sales order of £5.5 million and along with their latest success, total sales will be significantly higher in the first few months of the new season than previous years.
Key sales notes were a:
25% increase in Holiday Home orders
50% increase on the Sterling caravan range with its modern and contemporary design
15% increase on Sprite caravan sales, a range that is particularly popular with families
30% increase on motorhome sales with the exclusive top of the range Swift Kon-tiki Black Edition performing exceptionally well.
Nick Page, Commercial Director commented, ‘We are delighted that the new Sterling caravan ranges and our new SMART intelligent construction system has been received so well. Our strategy to provide customers with cutting edge innovations in styling and construction are helping us not only hugely increase sales but remain the clear market leaders.’
‘The interest in our large price ticket items such as our new Swift Kon-Tiki Black Edition indicates that people are more willing to spend their money and is hopefully the first signs of a recovery in both the market and economy, giving a very positive picture for the industry going forward.’