Birmingham’s NEC will now be the venue for the just-launched motorhome and caravan show, to take place in autumn 2011.
Following the recent announcement of a new consumer-facing caravan show at ExCeL, London, the NCC (National Caravan Council) and Clarion Events Ltd (current organisers of the NEC October show), convened to consider the best way forward for exhibitors and potential show attendees. It was clear that having two competing industry shows in October 2011 would lead to confusion for the loyal customers.
In an unprecedented move, it was agreed that the NCC will now run one national motorhome and caravan show in October and this show will be held at Birmingham’s NEC. Consequently, NCC Events have agreed to move their new Motorhome and Caravan Show from ExCeL to the NEC. This speedy decision will eliminate potential confusion and ensure marketing initiatives can have clear messaging.
NCC Chairman, Rod Tucker, said: “Attendees will enjoy all the core elements of previous events, the only difference is that the October show will now be run by the industry’s trade body. There are substantial long-term strategic advantages to NCC owning the largest motorhome and caravan show in the calendar. Without the commercial needs of an independent exhibition organiser, the NCC can drive innovation and value across every aspect of the exhibition to create compelling value to our customer base.”
John Lally, NCC Director General, continued: “Our exhibition team has a strong understanding of the industry and we believe we can add great value to previously run shows, which are already extremely successful. We are committed to continuing the excellent service Clarion has provided and that customers have come to expect. We will now look to deliver additional value by reducing costs and further improve the customer experience.”
Gary Barbe, Managing Director, NCC Events Ltd said: “We are dedicated to providing a show for the good of motorhomers and caravanners and we need to take on board feedback from exhibitors and our customers. We are delighted to host our first show at the NEC in Birmingham, offering manufacturers and dealers the ideal place in 2011 to showcase their brand new 2012 season products.”
Kathryn James, Managing Director of NEC, stated: “We are delighted to welcome this new industry show to the NEC and are confident of a great working relationship with the NCC and the show organiser because we share a common goal of understanding customer experience for our exhibitors and visitors.”
For more information about the show please contact Gary Barbe, NCC Events Ltd on 0844 8094694 (office hours) or 07799 030521 (out of hours) or visit www.motorhomeandcaravanshow.co.uk.