INLAND WATERWAYS ASSOCIATION CHOOSE BOAT & CARAVAN SHOW TO ATTRACT NEW AUDIENCES
With the increasing popularity of holidays in the UK and individuals and families wanting to explore all that the Great Outdoors has to offer, the Inland Waterways Association and leading narrowboat companies are set to have a major presence at the Boat & Caravan Show at the NEC, 21 – 26 February 2012.
Commenting on their involvement at the show Jerry Sanders of the charity The Inland Waterways Association said: “IWA campaigns for the conservation, use, maintenance, restoration and development of the inland waterways and so The Boat & Caravan Show is a first class event for us to promote our aims. The event has consistently, over its 50 years history, delivered an audience of tens of thousands of visitors eager to learn about new outdoor experiences and the joys of holidaying on the extensive network of inland waterways. After all, half of the population of the UK live within five miles of a waterway so no one has got far to travel to experience its delights.
“There is no better place than Birmingham to highlight all that the UK’s waterways has to offer, as it is the hub of the country’s canal network with 35 miles (56km) of canals within the city, with more miles of canals than Venice.”
Also recognising the importance of the Boat & Caravan Show to their businesses a number of narrowboat manufacturers, timeshare and canal holiday companies will be showcasing their boats and services. These include Sea Otter Boats, Tingdene Marinas Ltd, Sea Otter Boats, The New & Used Boat Company, Aqua Narrowboats, Navigation Narrowboat Company and BC Boat Management.
Commenting on the growth of the Inland Waterways section within the Boat Hall at the Boat & Caravan Show, Andy Gibb Exhibition Director said: “We are delighted that the Inland Waterways Association and the narrowboat industry has chosen our show to highlight what holidaying on the UK’s network of canals has to offer.
“Our aim, which we are well on the way to achieving, is to work even closer with the sector to make The Boat & Caravan Show a natural home for the industry, in which we deliver a new audience of holidaymakers to the world of canals and narrowboats.”