Strong demand for Bailey caravans & motorhomes fuels business growth
Since the beginning of September this year total caravan retail sales have been running 24% ahead of last year in a market which, based on recent NCC figures, is reportedly 7% down during the same period. Whilst all product ranges have contributed to this success much of the achievement has been down, perhaps unsurprisingly, to the performance of the new Unicorn range which has accounted for two thirds of the total caravan business written – securing 1,000+ retail orders worth £ 26.7 million.
Bailey motorhome sales have surpassed all expectations in their initial year of launch with the network retailing in excess of 600 vehicles in the first twelve months to make Approach SE the success story of 2012. Encouragingly there is no sign of this activity slowing down with 12.5% more motorhome sales orders received at the recent Motorhome & Caravan Show as well as good levels of retail business being secured on site.
This dual performance re-affirms Bailey’s position as the number one leisure vehicle brand in the UK, as well as being one of the largest in Europe, and highlights the strength of the current portfolio as a whole in terms of value for money when compared to the competition.
Sales success coupled with increased Retailer stock commitment has meant the forward order book is now four weeks ahead of where it was twelve months ago and extends well into the first quarter of next year . With this being the case, regrettably, the company has been obliged to review its existing pricing structure in light of forthcoming increases in both raw material and component costs being implemented in January.
The result of this review is as follows:-
Touring Caravans
In order to maintain the current sales momentum the recommended retail prices of the best-selling Unicorn range will be held at current levels – making it the only 2013 caravan range still available at 2012 prices. This situation will be reviewed again at the beginning of January.
There will be a comparatively modest increase of 1.5% on the recommended retail prices of all Orion, Olympus & Pegasus models. This will be effective on all non-price guaranteed caravans built from 1st January 2013 onwards. Price guaranteed orders will be invoiced at existing levels (as at 6th August 2012 price list).
Retreat Leisure Homes
The OTR prices for all Retreat Leisure Home models will remain unchanged. However all Retreats built from 6th April 2013 onwards will attract an a new VAT rate of 5% following changes in the tax laws (whereas they are currently zero-rated) which will be reflected in the OTR prices of these models.
Motorhomes
Following a rise the cost of supply of the Peugeot Boxer cab the OTR prices for all Approach SE models will increase by £395. This will be effective on all non-price guaranteed motorhomes built from 1st January 2013 onwards. Price guaranteed orders will be invoiced at existing levels (as at 6th August 2012 price list).
Following a rise the cost of supply of the Peugeot Boxer cab the OTR prices for all Approach SE models will increase by £395. This will be effective on all non-price guaranteed motorhomes built from 1st January 2013 onwards. Price guaranteed orders will be invoiced at existing levels (as at 6th August 2012 price list).
There are limited stocks of pre-price increase caravan and motorhome models available on Retailer Sites and anybody interested in purchasing one of these units should contact their local agent as soon as possible.
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