Swift Group make a strong start to 2013
and open customer’s eyes with radical new design concept
Swift Group, the UK’s No.1 manufacturer of Caravans, Motorhomes and Holiday Homes has made a strong start to the New Year with encouraging sales figures ahead of last years from the major shows in Manchester, Glasgow and Birmingham.
The move back to the NEC in Birmingham for the February show proved to be highly successful with sales of touring caravans and motorhomes reaching nearly £13 million.
The star performers are still the new lighter but highly specified Challenger and Eccles SE ranges and outstanding value for money Sprite models which have helped take Swift Group’s overall caravan market share to over 41%.
Motorhomes saw the trend towards more cost effective motorhomes continue with the Escape range and its two new layouts selling well. Offers on high specification packs also made the companies higher motorhome ranges a very attractive buy.
On the holiday home front, the company’s new venture in to the lodge market with the new Champagne Lodge was very well received, adding a very competitively priced holiday home into this sector.
The radical Colour Concept caravan, designed by the Swift Group to explore interior design to reflect modern day living styles also proved to be a key attraction on the NEC stand. Modern painted look furniture with no wood, mood lighting, patterned wall coverings and accent floor rugs were just some of the very different features, to the traditional touring caravan, on show to gauge customer reactions.
Over 600 customers took the time to let Swift know their thoughts by filling in a questionnaire and Swift will be taking this valuable insight to provide customers with even more appealing products for the future.
“Shows are a great place for customers to see products from a range of manufacturers all in one place. With outstanding specification at the right price and great show offers it is encouraging to see that Swift Group products are being chosen by so many customers.
A large part of this result is due to the fantastic effort put in by the design team at Swift Group to keep us at the fore front of leisure vehicle design and by our dealers, sales and customer service staff during the shows.” Nick Page, Commercial Director of the Swift Group commented.
