The Swift Group is taking the internet experience it provides to millions of caravan and motorhome owners to a faster, more user friendly level across the whole spectrum of computers and tablets with the launch of a brand new industry leading web site, www.swiftgroup.co.uk.
The site, which is central to all Swift’s market leading activities, has been completely redesigned to give it a new corporate look and feel that is not only easier to use, it also contains many new features, including the launch of a new Swift TV channel, which will be updated every month with both product and news videos using ex BBC presenter Blair Jacobs as the anchor man.
Key to the new design is making it possible to get to any key piece of information in just a few clicks, vastly improving the speed by which people can surf the site.
The site covers all the Group’s touring caravans, motorhomes and holiday homes, with over 100 different products together with all the available add on packs and furnishing options.
A “mega drop down menu” system makes it easy to find the relevant product information and a sophisticated comparison module allows you to compare several models across the full range of caravans, motorhomes or holidays at a time.
There is also an improved dealer and model locator which shows the 2013 display models held at each dealership, with the option to narrow your search to a specific model within a given geographical area.
The new site has a direct link to Swift Talk, still the only dedicated social media site operated by any manufacturer. With over 8,000 members it includes a Forum which is monitored by Swift staff who answer questions daily.
The new site will go live in two stages. Stage 1, which covers the Group’s 2013 touring caravans and holiday homes, goes live on September 1. The 2013 motorhome section will go live on October 1.
“The new web site has taken over a year in planning and puts Swift right at the forefront of the latest internet technology. It is fast, user friendly, features a lot of video content and can be viewed over a wide platform of hardware. With the largest internet audience of any manufacturer we believe the new site is another industry leader,” Nick Page Commercial Director of the Swift Group commented.