MAJOR INDUSTRY MOVE AS BOAT & CARAVAN SHOW & THE CAMPING AND CARAVANNING CLUB JOIN FORCES
‘Club is the natural partner for the largest outdoor leisure show in the UK’
Ocean Media Group’s flagship event the Boat & Caravan Show today announced a major initiative that sees The Camping and Caravanning Club joining forces with the UK’s largest outdoor leisure show as an exclusive partner.
The announcement follows the recent news of a new tenancy agreement with The NEC Birmingham for both the 2012 and 2013 editions of the event.
Commenting on the relationship, Boat & Caravan’s Exhibition Director Andy Gibb said: “This significant initiative at a particularly exciting time for the show, which celebrated its 50th anniversary this year, sees us joining forces with an industry partner that shares our desire to bring to life the Great British Outdoors to the British public.
“In a three year agreement, covering 2012, 2013 and 2014, The Camping and Caravanning Club will become official event partners. We have already commenced planning the 2012 event which will be driven by an industry advisory board made up of leading industry figures. This board will oversee the make-up and direction of the event and to ensure that the show continues to meet the needs of the visitor and exhibitor.
The Camping and Caravanning Club’s Marketing & Communications Director Matthew Eastlake said: “The Boat & Caravan Show, together with the new Outdoor Leisure Show promotes outdoor pursuits at a time when many people are considering their choice of holidays for the year ahead, often based on fulfilling a hobby such as walking, cycling or sailing.
“The Camping and Caravanning Club takes pride in being able to offer everyone a wide range of outdoor holiday options from tent camping to caravan holiday home and lodge holidays both in the UK and worldwide.
“The Club is the natural partner for the largest outdoor leisure show in the UK as it offers something for everyone, from families looking towards their first camping adventure to the seasoned caravanner who might be looking to tour Europe or further afield.”
Andy Gibb adds: “We are convinced that the coming together of our two organisations, and putting visitors and the visitor experience at the heart of the event will provide the ideal environment to drive sales for all exhibitors who see The NEC as the natural and ideal venue for the UK’s largest outdoor leisure show.”
The 2012 Boat & Caravan Show will take place from the 21st to the 26th February.