“Show key sales channel – right audience, right time of year, right venue”
Willerby, the UK’s market leader and largest manufacturer of holiday homes and lodges have confirmed their attendance at The Boat & Caravan Show, The NEC, 21-26 February 2012.
The show, now in its 51st year is the UK’s largest consumer leisure show. Attracting nearly 87,000 visitors last year, the event is recognised as the leading show for those looking to view and purchase the latest in boats, caravans, motorhomes, tents, holiday homes, leisure lodges and park homes, folding campers, 4x4s, tow cars and accessories.
Commenting on their attendance at the event Peter White, Willerby’s Sales and Marketing Director said: “The Boat & Caravan Show has and continues to be a major sales channel for the company. As an established and respected show, it has consistently delivered the right mix of trade and consumer attendees for us in central England, at the most accessible venue and at the right time in our annual sales cycle.
“As well as showcasing our 2012 ranges, we will use the show to launch new products, giving our customers the opportunity to view the very latest holiday homes and lodges, ahead of the parks re-opening for the season.”
Andy Gibb, Boat & Caravan’s Exhibition Director added: “ “The support of the leading manufacturer in the sector is a testament to the importance our event plays in the industry calendar and the trust placed in us to deliver thousands of visitors eager to experience outdoor living, many for the first time.”