25-34 year olds driving the trend for caravan-based staycations
WITH INTERNATIONAL travel likely to be more problematic this summer, people and families are looking for new forms of accommodation as they plan home-based holidays.
Auto Trader, has reported that views of caravan adverts increased 18% and views of motorhomes adverts increased 17%, compared to the previous year.
A survey of 2,000 adults which the brand carried out to examine this trend further reveals almost 40% is planning a 2020 staycation.
Only 40% of those planning a staycation this summer say they would consider staying in a hotel, while 33% say they would consider staying in a caravan – making caravans second only to hotels in popularity amongst those planning breaks.
Demand for rented apartments and houses this summer is set to trail behind that for caravans and hotels, with just 27% of those planning staycations saying they’d consider them.
The trend for caravans seems to be being driven by a need to feel safer. 37% said staying in a caravan would mean they could sanitise the environment properly themselves, to limit the spread of germs from those outside their family.
A further 34% are interested in being able to better manage social distancing, as they would be the only people staying in it.
What’s more, 1 in 4 (25%) are attracted to the idea of not having to use public transport, while 22% feel a caravan would allow them to avoid busier areas and environments.
For many, these factors offer valuable reassurance – 29% say they would feel more confident about going on holiday during a pandemic if they were staying in a caravan.
The steep growth in demand for caravan holidays is being heavily driven by Millennials aged 25 to 34 years old, as young people prepare to enjoy homegrown adventures this year, in more isolated environments which they have more control of. A massive 40% of this age group said they would consider staying in a caravan this summer – more than any other age group.