Dometic Group AB (“Dometic”), the global market leader in branded solutions for mobile living, appoints Samuele Meda as Chief Product Designer. The appointment is part of Dometic’s strategy to further strengthen its position as the product leader in the industry. With Samuele’s extensive experience from Electrolux, he will play a pivotal role in Dometic’s ambition to develop smart and reliable products with outstanding design.
A core part of Dometic’s strategy is to further expand the company’s product leadership by increasing focus and investment on product development. The appointment of Samuele Meda as Chief Product Designer is a testament to that strategy and an important step in strengthening Dometic’s Product Management & Innovation (PMI) organisation. In his new role, Samuele Meda will work with Dometic’s entire product portfolio, through all phases of product development, from early innovation to complete industrialisation. Samuele will report to Mattias Nordin, President of Dometic’s PMI organisation.
Prior to joining Dometic, Samuele Meda worked for eight years at Electrolux where he held a number of positions, most recently responsible for Electrolux’ entire product design portfolio for EMEA Major Appliances. During his time at Electrolux he was instrumental in driving design alignment and consistency across all brands and products lines.
“We are excited to welcome Samuele to the team. He will play a pivotal role in our ambition to develop smart and reliable products with outstanding design. Translating our deep customer understanding into the development of new and innovative products is essential for Dometic,” says Mattias Nordin, President of Dometic’s PMI organisation.
“This is a transformational time for Dometic as we continue to strengthen our product offering and our position as the product leader in our industry. The appointment of Samuele shows our strong commitment to make product development and design a core part of Dometic’s growth strategy”, says Roger Johansson, President and CEO of Dometic.