Industry steady despite uncertainty says Wet Leisure Industry Survey
Golden Coast has revealed the results of its ninth annual Wet Leisure Industry Survey in a new report available now.
The survey is completed anonymously by respondents working in the industry all around the UK, and is supported by many organisations including BSPF, BISHTA and ISPE.
“The aim of the Wet Leisure Survey is to gather facts and statistics about our industry, which are then made publicly available for anyone to read,” said Jamie Adams, Managing Director of Golden Coast. “The knowledge enables business to make better decisions so they can prosper, helping our industry to grow as a whole.
“We look at the successes and challenges companies have faced over the past year, and it’s fascinating to find out how some people feel about the direction of the industry. We created the survey so that we could see what was going on around the country, and the insight into 2019 draws an interesting picture.”
Sales in the wet leisure sector can be dependent on weather, and in a year that saw record high temperatures as well as extreme rainfall, the industry appears to be steady. When asked about business conditions for 2019, 46 percent of respondents said things were good, and almost 12 percent said they had an extremely good year.
Weather remained a dominant influence on business, cited by 55 percent of respondents. But Brexit has risen as a major factor, with 30 percent saying it has impacted them this year, compared to just 8 percent in 2018.
Many respondents commented that the uncertainty comes from the lack of investment in leisure facilities by local councils, or by investors in UK hotels and residencies, meaning there are far fewer purchases and build orders being placed.
However based on the survey responses, it seems products are continuing to sell and 2019 was a bumper year. Spa sales almost doubled, and swim spa sales quadrupled, compared to figures from 2018. Sauna sales remained fairly static, but interest in steam rooms has increased, potentially due to greater focus on health and wellness.
The Wet Leisure Industry Survey is launched in the autumn every year, to reflect on sales and predict future areas of growth.
Jamie Adams explained: “We encourage everyone to complete the survey because the more people that get involved, the more insight we will gain, which is of great benefit to the industry.”
The full survey results are available at wetleisure.com. To find out more about Golden Coast, or to request a printed copy of the results, contact a member of the sales team on 01271 378100, email firstname.lastname@example.org or visit www.goldenc.com.