Fiat Professional is launching an active dialogue between the brand and its fans passionately fond of leisure time with its most ‘social’ vehicle – the motorhome on a Ducato base.
Presently available in Italian and English, the ‘Fiat Ducato Camper’ fan page lets users intervene, comment and participate with images and stories about their travels.
The leader in chassis production, the brands offers information and services also with the ‘Fiat Ducato Camper Mobile’ application, the website www.fiatcamper.com and the exclusive freephone number for this user category.
The ‘Fiat Ducato Camper’ fan page is online on Facebook, Fiat Professional’s new virtual meeting place for fans of “plein air” confirming its focus both on social network – they have been present on the main channels such as Google +, Facebook and Youtube for a long time – and on the increasing number of fans of motorhome holidays.
In particular, with the Fiat Ducato the brand presents itself not only as an expert and leader in chassis production – more than two motorhomes out of three sold in Europe are created on a Ducato base – but as promoter of a system of integrated product services of excellence that accompany customers in their problem-free, gratifying and eco-friendly travelling experience. It provides them with information, services and hi-tech solutions, from the ‘Fiat Ducato Camper Mobile’ application and www.fiatcamper.com website to the exclusive freephone number and a service network widespread throughout Europe. And today, with its most ‘social’ vehicle, the motorhome on Ducato base, it is launching an active dialogue between the brand and those passionately fond of leisure time.
Presently available in Italian and English, the ‘Fiat Ducato Camper’ fan page on Facebook lets users intervene, comment and participate in the life of the page itself with images and stories about their travels. The motorhome owner community can also find information and interesting facts on the Fiat Ducato, a ‘born to be a motorhome’ model as it has been conceived and developed together with the leading European motorcaravan manufacturers every since its design stage. This is how a product that meets all the outfitter’s requirements was born. Given the possible combinations of bodies, capacities and engines, a record 700 motorhome-specific versions can be achieved, a third of the Ducato’s total versions.
The ‘Fiat Ducato Camper’ fan page is a perfect response to the growing interest that Fiat Professional customers have shown in the new digital services, substantiated by an online survey on the website www.fiatcamper.com, where users have expressed their satisfaction in a Facebook page dedicated to the world of Ducato motorhomes.
With over 35,000 hits per month, www.fiatcamper.com is being visited more and more often by motorhome owners all over Europe who are looking for services, information, in-depth technical analyses, news and events, not to mention specific functions such as the “chassis check” that lets them verify whether their motorhomes are up-to-date with the latest technical set-ups. Other widely used website functions include the “Find a service centre” option, which allows you to search quickly by country, extremely useful for those planning a trip who are looking for the up-to-date list of service centres located right along your route.
‘Fiat Ducato Camper Mobile’ has also met with great success. It is the smartphone (Android and IOS) application that has already exceeded 16,000 downloads and is available free of charge in Italian, English, French, Swedish and German. An application rich in utilities and contents, it will accompany Fiat Ducato customers through 14 European countries, offering information on campsites, parking areas and places of interest to tourists, as well as the option to contact their nearest dealer, Customer Care or roadside assistance.
In short, Fiat Professional is offering itself to leisure time lovers as a true ‘travel companion’ that considers every aspect of the motorhome holiday by providing information, services and solutions through both the new digital tools and the more traditional – though always helpful – freephone number: 0080034281111 (alternative: +39 0244412160). It is an exclusive service for this customer category and is active 365 days a year, 24 hours a day, with employees who speak 13 languages.