The Ocean Race, the world’s toughest test of a team in sport, and global media brand TIME are extending their partnership, which began in 2021, to inspire global audiences to take action to protect the seas.
Combining The Ocean Race’s unrivalled experience of the seas and award-winning sustainability programme with TIME’s mission to lead conversations that change the world, the collaboration intends to raise awareness of the threats to the ocean, championing the critical role it plays in mitigating climate change and helping to drive the action needed to safeguard it. Together, the collaborators are also highlighting The Ocean Race’s One Blue Voice campaign, which has an ambitious goal of securing a Universal Declaration of Ocean Rights by 2030.
As an Official Impact Partner of The Ocean Race, TIME will support The Ocean Race on events, including The Ocean Race Summits, which bring together global decision-makers to help to drive new and improved policies to protect and govern the ocean, with a focus on exploring ocean rights. The partners will also collaborate on activities at major external environmental conferences, such as COP27 and Davos. This Thursday (22nd September) TIME Senior Editor Kyla Mandel will join a high-level roundtable discussion hosted by The Ocean Race, the Government of Cabo Verde and the Government of Monaco to discuss growing support from decision makers and other influential parties for a Universal Declaration of Ocean Rights.
Meegan Jones, Senior Sustainability Advisor at The Ocean Race said:“The ocean is vital to all life on Earth, but its rights are being ignored. As sailors we know that teamwork is vital to success and nowhere is this more important than in the race for the ocean. TIME’s influence and global audience provides an unrivalled opportunity to reach those in the public and private sectors that can take action for the ocean and give it the voice it so desperately needs.”
The Ocean Race and TIME will also amplify the key messages of this purpose-led partnership within forthcoming issues of TIME and on Time.com. Additionally, The Ocean Race and TIME will work together to engage audiences around the next edition of The Ocean Race, which starts in Alicante, Spain in January.
Viktoria Degtar, Global CRO at TIME said: “We are thrilled to continue our support of The Ocean Race as an Official Impact Partner. This collaboration builds on our brand’s mission of championing sustainability, as exhibited both editorially, with our commitment to and legacy of in-depth reporting on climate change, and with TIME’s new sustainability division and climate-action platform for businesses, CO2 by TIME.”
The partnership with TIME, which is extended until the end of 2023, builds on The Ocean Race’s‘ Racing with Purpose’ sustainability programme, developed with founding partner 11th Hour Racing. The ambitious programme harnesses the determination and ambition of the round-the-world race and the unifying power of sport to educate, inspire and accelerate action for our blue planet at this critical time.