The heat was well and truly on Torque PR at this year’s Goodwood Festival of Speed, as the team toiled to create a very special camping experience for guests of Jaguar Land Rover.
Faced with the question of how to bring premium hospitality to a hot and congested campsite, Torque specified a 60-metre long, open front, tepee-style tent structure, dressed to give shaded dining and lounge areas and each evening, acoustic music from guest artists. Local caterers provided a Sussex-sourced menu, right down to the sparkling wine. The main feature for most guests however were the 10 five-star American RV motorhomes provided for their accommodation!
The resulting relaxed environment was acclaimed by all attendees as one of the best corporate hospitality experiences they had enjoyed.
Torque director, Phil Hale, said: “It’s fun to work outside of the big, formal launches and show events, but of course outdoors brings its own challenges, because you have to bring everything with you!”
Over the course of three days and nights, the caterers served 127 BBQ dinners and 113 breakfasts, with Jaguar Land Rover making full use of its facility throughout the event.
“With these sorts of activities, what you create is actually less important than how you use it. Once you’ve set up something like this, using it to the max is essential to give good value for money – whatever the budget – and that’s something we help to ensure each time”, concluded Hale.