New search data research reveals that 64.45% more Brits are exploring the prospect of owning their own campervan year-on-year.
The study, conducted by Devon holiday park, Cofton Holidays, was done by looking at online Google searches between 2019 and 2021 around caravan ownership and caravan holidays. It reveals an increase in more than half of us (64.45%) considering the prospect of owning a caravan for future holidays when comparing 2019 to 2020 search data.
Looking ahead to how 2021 may shape up, the data strongly suggests that searches will increase even further. When comparing data across January and February in 2020 with 2021, there is already a 49.5% increase for the term ‘camping vans for sale’, and a 37.9% increase for the term ‘buy a caravan’. This suggests that UK camping holidays are not slowing up in their popularity as we look towards the end of the lockdown and into summer 2021.
In addition to this, searches for ‘caravan parks’ has also seen a rise of 49.92% year-on-year, working hand-in-hand with the increase in interest of caravan ownership. Cofton Holidays is also able to confirm this elevated interest in the first couple of months of the year through its recent surge in booking figures, showing that demand for hard standing super pitches was up a massive 619% across 21st and 22nd February 2021. Even though this is in line with the Prime Minister’s announcement detailing the roadmap out of lockdown, this further supports the idea that UK holidays are not going to be pushed aside any time soon in favour of more tropical climes.
In addition to the search data, Cofton Holidays also looked at some cool and quirky caravan designs to highlight that drab interiors are a thing of the past and holidaymakers can relax in style during a touring break. Popular Instagram hashtags such as #camperrenovation (86.2k), #caravanrenovation (59.9k) and #caravanreno (31.8k) help to showcase the increasing interest in buying and renovating caravans, which is further supported by search data with searches for ‘caravan renovations’ increasing by 59.6% year-on-year.
The top 50 search terms around caravan ownership and caravan holidays:
|Top 50 search terms for caravan ownership/holidays|
|Keyword||Average monthly searches|
|camping vans for sale||90500|
|haven holiday park||27100|
|caravans to rent||14800|
|hendra holiday park||12100|
|caravan parks near me||12100|
|vauxhall holiday park||9900|
|woolacombe bay holiday park||9900|
|caravan sites near me||9900|
|haven thorpe park||9900|
|touring caravan sites||9900|
|sandford holiday park||8100|
|caravan club sites||8100|
|cheap caravan holidays||8100|
|camber sands holiday park||8100|
|newquay holiday park||8100|
|haven golden sands||8100|
|caravan and camping sites||8100|
|riverside caravan park||6600|
|st ives bay holiday park||6600|
|ruda holiday park||6600|
|golden sands holiday park||6600|
|warmwell holiday park||6600|
|haven perran sands||6600|
|cheap caravans for sale||5400|
|durdle door holiday park||5400|
|waterside holiday park||5400|
|grannies heilan hame||5400|
|my haven holiday||5400|
|seaview holiday park||5400|
|solway holiday village||5400|
|ladram bay holiday park||5400|
|private caravan hire||5400|
|static caravans for sale on site||5400|