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UK Data reveals that online searches for buying caravans soars by over 64%

Apr 02, 2021 Advice, Caravan, News 0


UK Data reveals that online searches for buying caravans soars by over 64%
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New search data research reveals that 64.45% more Brits are exploring the prospect of owning their own campervan year-on-year.

The study, conducted by Devon holiday park, Cofton Holidays, was done by looking at online Google searches between 2019 and 2021 around caravan ownership and caravan holidays. It reveals an increase in more than half of us (64.45%) considering the prospect of owning a caravan for future holidays when comparing 2019 to 2020 search data.

Looking ahead to how 2021 may shape up, the data strongly suggests that searches will increase even further. When comparing data across January and February in 2020 with 2021, there is already a 49.5% increase for the term ‘camping vans for sale’, and a 37.9% increase for the term ‘buy a caravan’. This suggests that UK camping holidays are not slowing up in their popularity as we look towards the end of the lockdown and into summer 2021.

In addition to this, searches for ‘caravan parks’ has also seen a rise of 49.92% year-on-year, working hand-in-hand with the increase in interest of caravan ownership. Cofton Holidays is also able to confirm this elevated interest in the first couple of months of the year through its recent surge in booking figures, showing that demand for hard standing super pitches was up a massive 619% across 21st and 22nd February 2021. Even though this is in line with the Prime Minister’s announcement detailing the roadmap out of lockdown, this further supports the idea that UK holidays are not going to be pushed aside any time soon in favour of more tropical climes.

In addition to the search data, Cofton Holidays also looked at some cool and quirky caravan designs to highlight that drab interiors are a thing of the past and holidaymakers can relax in style during a touring break. Popular Instagram hashtags such as #camperrenovation (86.2k), #caravanrenovation (59.9k) and #caravanreno (31.8k) help to showcase the increasing interest in buying and renovating caravans, which is further supported by search data with searches for ‘caravan renovations’ increasing by 59.6% year-on-year.

The top 50 search terms around caravan ownership and caravan holidays:

Top 50 search terms for caravan ownership/holidays
Keyword Average monthly searches
camping vans for sale 90500
caravan holidays 49500
park holidays 40500
caravan parks 40500
holiday parks 33100
trecco bay 27100
caravan sites 27100
haven holiday park 27100
caravan hire 22200
static caravan 22200
caravans to rent 14800
parkdean holiday 14800
hendra holiday park 12100
ukcaravans4hire 12100
caravan parks near me 12100
vauxhall holiday park 9900
hoburne 9900
woolacombe bay holiday park 9900
caravan sites near me 9900
haven seashore 9900
haven thorpe park 9900
touring caravan sites 9900
sandford holiday park 8100
cofton holidays 8100
caravan club sites 8100
hoburne naish 8100
cheap caravan holidays 8100
camber sands holiday park 8100
newquay holiday park 8100
haven golden sands 8100
caravan and camping sites 8100
riverside caravan park 6600
st ives bay holiday park 6600
ruda holiday park 6600
golden sands holiday park 6600
warmwell holiday park 6600
haven perran sands 6600
caravan breaks 6600
cheap caravans for sale 5400
durdle door holiday park 5400
waterside holiday park 5400
grannies heilan hame 5400
my haven holiday 5400
seaview holiday park 5400
solway holiday village 5400
ladram bay holiday park 5400
private caravan hire 5400
static caravans for sale on site 5400

 

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