Sprite on top of the world with Swedish launch
Swift has launched its international Sprite range in Sweden at the Elmia Show that opened today.
The Sprite launch follows on from the success over recent years of the Swift Toscane range of motorhomes in Sweden.
Three models are available:
Sprite Basecamp, the innovative crossover camping vehicle that has been a major success for Swift in the UK
Sprite Cruzer 492 SR, a 4 berth with rear washroom and mid parallel single beds
Sprite Cruzer 520 SR, a 4 berth with rear island bed and mid transverse washroom
With space limited at the Elmia show, Swift Group’s Scandinavian partner Swift Norden demonstrated considerable ingenuity: with only a small footprint to work with they created a three story display stand outside the main venue. Stairs and platforms enable visitors to walk around and into each vehicle, even the Basecamp.
Moreover, Swift Norden has adopted an equally creative approach to sales with the Sprite range only available for customers to purchase at shows or through the internet. The direct sales approach delivers significant savings for customers compared with existing sales models. Servicing and support will be provided servicing will be provided by regional service centres and mobile engineers.
Nick Page, Swift Group Commercial Director was on hand to conduct the official launch, commenting “I am bowled over by the presence that Swift Norden has achieved for the launch of Sprite. Innovative and imaginative with considerable impact. The response of visitors to the show has been overwhelming and I congratulate the team, the launch is already a huge success”.
