Caravan holidays/sales & COVID-19: Crisis leads to a spike in the sale of caravans and more caravan holidays
Robinsons Caravans sees big increase in sales
Research reveals more people taking caravan holidays
Please see below a press release announcing that one of the UK’s largest caravan companies has reported a sharp increase in the sale of caravans and motorhomes during the Coronavirus crisis, and new research reveals a huge spike in people taking caravan holidays this year – many of whom are first-timers. In June and July 2020, Robinsons Caravans, based in Brimington, Chesterfield, saw sales of new and used fixed caravans increase by 9% and 14% respectively when compared to the same period last year. For motorhomes, it exceeded sales targets by 250% in June alone.
New research
With restrictions on overseas travel and holidays, new research(1) from MBH Corporation (which owns Robinsons Caravans), reveals that 2.5 million people have already had a caravan or motorhome holiday in the UK this year, and a further 20% are planning on doing this or considering it. Of these people, nearly half (46%) said they only went on a caravan holiday or planned to do so because of the Coronavirus crisis. Other key findings include:
For just over one third (36%) of people who have taken or plan to have a caravan holiday this year but would not normally have done so, it will be their first time.
For those people who chose a caravan holiday as their second-choice vacation this year, the main reasons for doing this were not wanting to travel abroad (54% of respondents), preferring not to fly (49% of respondents) and to save money (30% of respondents). Some 29% didn’t want to stay in a Bed and Breakfast or hotel during the COVID-19 crisis.
The research suggest that Covid-19 could strongly impact the growth of the caravan market in the long term because of those people who have been on a caravan or motorhome holiday over the past five years -many of whom were first-timers this year – just over nine out of ten said they really enjoyed it, and 93% said they would do it again.
